Wild Whatcom (Explorers Club)Letterhead System
Objective and target audience:
Create a letterhead system for the Explorers Club, a subset of Wild Whatcom. The Club wants a unique identity within the framework of Wild Whatcom – as it is their premier program. The target audience includes families with kids ages 8-15 who are interested in the outdoors and who want their kids to foster collaborative leadership styles.
2 color pantone, uncoated paper. Letterhead, Envelope, and Business card.
Color and font studies, thumbnails.
Illustrator: vector tools, logo design.
Indesign” layout, using guidelines, text spacing (kerning, heading, tracking).
File packaged for handoff. Black and white composite print.