Wild Whatcom (Explorers Club)

Letterhead System

Objective and target audience:

Create a letterhead system for the Explorers Club, a subset of Wild Whatcom.  The Club wants a unique identity within the framework of Wild Whatcom – as it is their premier program. The target audience includes families with kids ages 8-15 who are interested in the outdoors and who want their kids to foster collaborative leadership styles.

 

Requirements:

2 color pantone, uncoated paper. Letterhead, Envelope, and Business card.

Ideation:

Color and font studies, thumbnails.  

 

Programs used/techniques:

 

Illustrator: vector tools, logo design. 

Indesign” layout, using guidelines, text spacing (kerning, heading, tracking).

Prepress:

File packaged for handoff. Black and white composite print.